Highly concentrated serum with Niacinamide. An active serum to reduce redness and itching due to dry skin, appearance of pigmentation and impurities. Niacinamide, is one of the most widely studied topical skincare ingredients. Numerous peer-reviewed studies have revealed its many benefits on the skin, which include clinically proven efficacy to brighten the skin, reduce acne and blemishes, improve the skin barrier and rebalancie the skin’s micro-biome. – Has a positive effect to reduce skin pigmentation to deliver a more uniform skin tone appearance. – Provides a significant positive effect on AQP3 expression thus improving skin hydration. Aquaporins (AQP) are a family of transport proteins involved with the movement of water and small solutes across cell membranes. – Has demonstrated a positive effect on the expression of multiple proteins critical to forming and maintaining the skin moisture barrier. – Regulates the skin microbiome by reducing the level and growth of C. acnes. Niacinamide is reducing the appearance of blemishes through a twice daily application of a 5% niacinamide serum, with the efficacy skewed towards subjects with oily skin.